Answers

Getting started with World Advertising Research Centre (WARC)

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World Advertising Research Centre (WARC) is a global marketing intelligence platform used by researchers, marketers, and students to understand advertising trends, access evidence-based insights, and explore best‑practice case studies.

WARC provides access to:

• High‑Quality Case Studies
  • Real-world advertising & marketing campaigns
  • Often award‑winning (e.g., IPA, Effies, Cannes Lions)
  • Includes strategy, creative approach, channels, results, and KPIs
• Best-Practice Guides
  • Frameworks, how-to guides, marketing principles
  • Based on industry research and academic insight
• Market Intelligence
  • Consumer trends
  • Category and sector reports
  • Media investment data
• WARC Rankings
  • Annual rankings of the world’s most awarded campaigns, agencies, and brands
• News & expert analysis on creative effectiveness, emerging technologies, and market shifts 
• Podcasts, interviews, and opinion pieces from industry leaders 

How do I search on WARC?

There are many ways for search and find resources on WARC:

Basic Search:

Start by type your keywords into the search bar and press enter. You can search for companies, brands, and industries. 

Narrow your search using filters:

Once you search, the list of results will appear along with the filters sidebar. There are plenty of options you can explore, but these are a great place to start:

• Date Range: Set a custom date range to focus on the most recent research or a specific time period​​​​​
• Content format: Choose the kind of content you want, such as articles, case studies or data
• Categories: Narrow your results by selecting relevant industry.
   

AI Search:

WARC.AI is a trusted research companion that helps you quickly find clear, trustworthy evidence-based answers to marketing questions. Instead of pulling from the open web, it relies exclusively on WARC’s extensive  collection.

How it works

• Ask natural questions: Use plain language, e.g., “How can B2B brands use TikTok effectively?” and the AI will interpret your intent without relying on keywords.
• Synthesised insights: WARC.AI analyses 40 years of WARC reports, case studies, and data to produce a concise, actionable summary drawn from multiple authoritative sources.
• Transparent citations: Unlike general-purpose tools, WARC.AI shows exactly which WARC documents it used. Each citation links directly to the original report so you can validate findings or explore deeper.
• A strategic starting point: It’s ideal for kicking off a project, giving you a fast, research-backed understanding of “what works” for any marketing challenge.

Need more help?

If you would like more help, email us at Library@arden.ac.uk or book a librarian appointment