Answers

How to find SWOT analyses for companies

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What is a SWOT analysis?

A SWOT Analysis provides detailed information about a company’s Strengths, Weaknesses, Opportunities, and Threats. 

As a tool, the SWOT analysis evaluates the relationship between a company's internal resources (strengths and weaknesses) and external possibilities (opportunities and threats).

Where can I find SWOT analyses for companies?

There are several library databases that provide access to SWOT analyses, and many more that you can use to find resources to develop your own. Recommended databases are listed below:

• Business Source Ultimate 
• Gale Business Insights
• Other sources of data for creating SWOT analyses

Finding SWOT analyses in Business Source Ultimate 

Business Source Ultimate contains around 2,500 SWOT analyses, covering companies across multiple sectors (e.g., automotive, consumer markets, energy, financial services, healthcare, technology, transport, and logistics) provided by MarketLine. Reports provide a concise breakdown of internal and external factors, often integrated with financial performance, competitors, and industry trends

How to access

1. Go to Business Source Ultimate.
2. Search for a company. If the company has a Company Profile it will appear at the top of the results list.
3. Click Explore Topic. If a SWOT analysis is available it will appear on the page. 

Alternatively on the home screen click on SWOT Analyses to browse a list of SWOT analyses.

TIP: More than one SWOT Analysis may be available. Check carefully for the most recent report.  

• Find out more about How to find SWOT analysis in Business Source Ultimate

Finding SWOT analyses in Gale Business Insights

Gale Business Insights contains around 2,000 SWOT analyses along with company profiles, financials, industry reports, and market share data. The SWOT analyses are provided by GlobalData. Reports provide a concise breakdown of internal and external factors, often integrated with financial performance, competitors, and industry trends

How to access

1. Go to Gale Business Insights.
2. Search for a company 
3. From the Company Profile page, locate the SWOT Analysis section.
4. Click Read full SWOT analysis.

Other sources of data for creating SWOT analyses

You can find useful data for creating your own SWOT analysis of a company using Statista.

1. Use the Statista Research AI tool to produce a SWOT analysis of a company using data. (i.e. prompt: "Produce a SWOT analysis on Tesco"

You can find SWOT analysis for industries using IbisWorld. 

1. Find the industry you are interested in.
2. An Industry SWOT Analysis is included in the At A Glance report,